Forthright Soothe Crimson

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Old English sōthian, to-verify-and-calm. As a color modifier, soothe implies a calmed-and-balm-and-pacified quality, the visual register of apothecary-balm-and-lullaby-soothe hand-balmed-and-anointed-and-pacified apothecary-balm-and-cradle-song-and-bedside-vigil soothed-and-calmed-and-balmed surfaces under apothecary-balm-and-cradle-song bedside-vigil-and-nursery hush-and-balm-light. Sits at the modifier-and-mood end of the grid, parallel to lull and hush in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.