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Assured Advent Violet

#b41c65
Notes

Assured Advent Violet (#B41C65) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (331°, 73%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b41c65
RGB
rgb(180, 28, 101)
HSL
hsl(331, 73%, 41%)
HWB
hwb(331 11% 29%)
OKLCH
oklch(51.1% 0.191 358.4)
HSV
hsv(331, 84%, 71%)
LAB
lab(40.37% 62.09 -2.26)
LCH
lch(40.37% 62.13 357.92)
CMYK
cmyk(0%, 84%, 44%, 29%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Advent
modifier

Latin adventus, arrival. As a color modifier, advent implies a December-Pre-Christmas-and-purple quality, the visual register of Roman-Catholic-and-Anglican Advent-period purple-and-pink-vestment-and-wreath-and-candle liturgical surfaces under Advent-period candlelit-purple-and-pink ecclesiastical light. Sits at the modifier-and-time end of the grid, parallel to yule and easter in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b41c65
Original
#424d67
Protanopia
#6b6962
Deuteranopia
#c4003f
Tritanopia
#424242
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.29:1

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