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Devout Coy Violet

#b40d5c
Notes

Devout Coy Violet (#B40D5C) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (332°, 87%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b40d5c
RGB
rgb(180, 13, 92)
HSL
hsl(332, 87%, 38%)
HWB
hwb(332 5% 29%)
OKLCH
oklch(50.2% 0.197 1.5)
HSV
hsv(332, 93%, 71%)
LAB
lab(39.19% 63.92 1.71)
LCH
lch(39.19% 63.95 1.54)
CMYK
cmyk(0%, 93%, 49%, 29%)

Etymology

Devout
adjective

From the Latin devotus, consecrated — used principally in religious contexts for the dignified deep colors of sacred art and ecclesiastical dress. As a color modifier, devout implies saturation combined with restraint: the deep blues of Marian mantles, the deep reds of cardinals' robes. Sits in the bold-and-formal corner alongside imperial.

Coy
modifier

Latin quietus, still-and-quiet. As a color modifier, coy implies a shy-and-reserved-and-half-glanced quality, the visual register of Watteau-fête-galante-and-Rococo-coy hand-shy-and-reserved-and-half-glanced Watteau-fête-galante-and-Rococo-and-French-pastoral coyed-and-shy-and-reserved-and-half-glanced surfaces under Watteau-fête-galante-and-Rococo-and-French-pastoral garden-pavilion-and-fan-and-mask powdered-pastel-light. Sits at the modifier-and-mood end of the grid, parallel to meek and charm in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b40d5c
Original
#40495d
Protanopia
#6b6758
Deuteranopia
#c40036
Tritanopia
#363636
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.15:1

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