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Heroic Vandal Rose

#b40d3b
Notes

Heroic Vandal Rose (#B40D3B) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (343°, 87%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b40d3b
RGB
rgb(180, 13, 59)
HSL
hsl(343, 87%, 38%)
HWB
hwb(343 5% 29%)
OKLCH
oklch(49.3% 0.191 15.6)
HSV
hsv(343, 93%, 71%)
LAB
lab(38.39% 61.74 21.75)
LCH
lch(38.39% 65.46 19.41)
CMYK
cmyk(0%, 93%, 67%, 29%)

Etymology

Heroic
adjective

Latin hēroicus, of a hero — derived from Greek hērōs. As a color modifier, heroic implies a saturated-and-monumental-and-victorious quality, the deep-rich color of Wagner-and-Sibelius late-Romantic-era musical-and-painterly heroic-mode. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and valiant.

Vandal
modifier

Latin Vandalus, of-the-Vandals. As a color modifier, vandal implies a Germanic-tribal-migration quality, the visual register of Vandal-Kingdom-of-Carthage late-Roman-period hand-built Germanic-Migration-period kingdom-and-fortification surfaces under late-Roman Vandal-Kingdom-of-Carthage Migration-Period sky. Sits at the modifier-and-cultural end of the grid, parallel to goth and hun in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b40d3b
Original
#48453b
Protanopia
#706636
Deuteranopia
#c60025
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.86:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.06:1

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