colors
Back to gallery

Confident Axis Crimson

#b40823
Notes

Confident Axis Crimson (#B40823) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (351°, 91%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b40823
RGB
rgb(180, 8, 35)
HSL
hsl(351, 91%, 37%)
HWB
hwb(351 3% 29%)
OKLCH
oklch(48.8% 0.194 23.6)
HSV
hsv(351, 96%, 71%)
LAB
lab(37.85% 61.36 35.93)
LCH
lch(37.85% 71.10 30.35)
CMYK
cmyk(0%, 96%, 81%, 29%)

Etymology

Confident
adjective

A late-Latin participle, confidens, trusting — borrowed into English in the sixteenth century. As a color modifier, confident implies saturation combined with poise: a confident red doesn't try too hard, just sits at the level of its hue without overreaching. Sits in the bold-bucket center near bold and resolute.

Axis
modifier

Latin axis, axle-or-pivot. As a color modifier, axis implies a rotational-pole-and-polar-spin quality, the visual register of Earth-axial-tilt-and-Polaris-axis hand-rotational-pole-and-polar-spin Earth-axial-tilt-and-Polaris-and-celestial-pole axis-and-rotational-pole-and-polar-spin surfaces under Earth-axial-tilt-and-Polaris-and-celestial-pole 23.5-degree-and-precession-and-celestial-mechanics polar-pivot-light. Sits at the modifier-and-cosmic end of the grid, parallel to orbit and zenith in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b40823
Original
#4a4322
Protanopia
#71651b
Deuteranopia
#c70018
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
3.00:1

Related Colors

Canvas