Bold Bell Fuchsia

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English belle, bell. As a color modifier, bell implies a hour-marked-and-tolling quality, the visual register of English-and-Russian-bell-tower hour-marking-and-tolling cathedral-bell-and-bell-tower clock-and-time-marking surfaces under hour-marked-bell tolling-bell-tower light. Sits at the modifier-and-time end of the grid, parallel to knell and hour in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.