Lush Raspberry

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Rubus idaeus, the European raspberry — its name traces to Mount Ida in either Crete or Anatolia, where the fruit was first described in classical literature. The color refers to a ripe raspberry's drupelets: a saturated, slightly cool deep red-pink with the optical complexity of a hundred-cell aggregate fruit. Cooler than coral, warmer than fuchsia, with the orchard-and-jam weight of a fruit whose color is identical to the food-coloring industry's raspberry red.