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Hardy Wink Crimson

#b31476
Notes

Hardy Wink Crimson (#B31476) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (323°, 80%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b31476
RGB
rgb(179, 20, 118)
HSL
hsl(323, 80%, 39%)
HWB
hwb(323 8% 30%)
OKLCH
oklch(51.2% 0.203 350.3)
HSV
hsv(323, 89%, 70%)
LAB
lab(40.24% 65.11 -13.15)
LCH
lch(40.24% 66.43 348.58)
CMYK
cmyk(0%, 89%, 34%, 30%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Wink
modifier

Old English wincian, to-close-eye-briefly. As a color modifier, wink implies a brief-and-coy-and-twinkling quality, the visual register of star-and-candle-flame-wink hand-brief-and-coy-and-twinkling star-and-candle-flame-and-distant-window winked-and-brief-and-coy-and-twinkling surfaces under star-and-candle-flame-and-distant-window twinkling-and-coy-and-brief night-window-light. Sits at the modifier-and-mood end of the grid, parallel to blink and glint in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b31476
Original
#384d78
Protanopia
#656873
Deuteranopia
#c10046
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.28:1

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