Rich Loggia Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Italian loggia, roofed-open-gallery. As a color modifier, loggia implies an Italian-and-Mediterranean-roofed-open-gallery quality, the visual register of Italian-Renaissance-and-Mediterranean-loggia hand-built roofed-open-gallery loggia-and-arcade-and-pergola architectural surfaces under Italian-Renaissance-and-Mediterranean loggia-arcade afternoon light. Sits at the modifier-and-architecture end of the grid, parallel to atrium and stoa in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.