Bold Avalon Violet

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old Welsh Afallon, island-of-apples-Arthurian-otherworld. As a color modifier, avalon implies an Arthurian-otherworld-and-island-of-apples quality, the visual register of Arthurian-Avalon-and-Glastonbury-Tor hand-Arthurian-otherworld-and-island-of-apples Arthurian-Avalon-and-Glastonbury-Tor-and-Morgan-le-Fay avalon-and-Arthurian-otherworld surfaces under Arthurian-Avalon-and-Glastonbury-Tor-and-Morgan-le-Fay Glastonbury-Tor-and-Somerset-Levels misty-otherworld-light. Sits at the modifier-and-myth end of the grid, parallel to eden and helen in usage.

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.