Holographic Ipomoea
Holographic Ipomoea (#B17EFD) is a soft indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (264°, 97%, 74%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Greek hólos (whole) and graphé (writing) — adjectival suffix -ic. As a color modifier, holographic implies a saturated-and-multi-angle-shifting quality, the bright color of holographic-credit-card and trading-card dichroic-film 3D-image-reflection. Sits at the bright-and-shifting end of the grid, parallel to iridescent and prismatic in usage.
Morning glory (Ipomoea purpurea) — a Central American Convolvulaceae annual cultivated worldwide for its trumpet-shaped deep-violet flowers that open at dawn and close by midday. Ipomoea color refers to a freshly opened Ipomoea purpurea trumpet at dawn: a saturated, slightly cool deep violet with the velvet finish of fresh fused-petaled trumpet corolla. The genus name combines Greek ips (worm) and hómoios (similar).
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.