Ruby Shimmer

#b13c2f

Notes

Ruby Shimmer (#B13C2F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (6°, 58%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#b13c2f

RGB

rgb(177, 60, 47)

HSL

hsl(6, 58%, 44%)