Adamant Surkh
Adamant Surkh (#B11769) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (328°, 77%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Greek adámas, unconquerable — derived from a- (not) plus damnan (to subdue). As a color modifier, adamant implies a saturated-and-rock-hard quality where the hue maintains diamond-hard pigmentation. Sits at the bold-and-resilient end of the grid, parallel to indomitable and ironclad in usage.
The Persian word for red in its most saturated, formal sense — used in Iranian poetry and miniature painting for the ribbons of court banners, the robes of warriors, and the high-saturation reds of Safavid tile. The color refers to a surkh-dyed Persian carpet: a saturated, slightly cool deep red with the matte finish of plant-dye-on-wool. Deeper than crimson, warmer than burgundy.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.