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Regal Agora Amaranth

#b03580
Notes

Regal Agora Amaranth (#B03580) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (323°, 54%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b03580
RGB
rgb(176, 53, 128)
HSL
hsl(323, 54%, 45%)
HWB
hwb(323 21% 31%)
OKLCH
oklch(53.4% 0.176 347.2)
HSV
hsv(323, 70%, 69%)
LAB
lab(43.27% 56.45 -14.78)
LCH
lch(43.27% 58.36 345.33)
CMYK
cmyk(0%, 70%, 27%, 31%)

Etymology

Regal
adjective

Latin rēgālis, kingly — derived from rēx (king). As a color modifier, regal implies a saturated-and-royal-formality quality, the deep-rich color of British-Coronation-period royal vestment-and-mantle and Imperial-State-Crown regalia. Sits at the bold-and-imperial end of the grid, parallel to sovereign and royal in usage.

Agora
modifier

Greek agora, Greek-marketplace. As a color modifier, agora implies a Greek-and-Athens-marketplace quality, the visual register of Athenian-and-Spartan-Agora hand-built marketplace-and-civic-meeting-square agora-and-stoa-and-bouleuterion classical-Greek architectural surfaces under Athenian-Agora-and-Spartan-Lacedaemon classical light. Sits at the modifier-and-architecture end of the grid, parallel to forum and stoa in usage.

Amaranth
noun

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b03580
Original
#455982
Protanopia
#696e7d
Deuteranopia
#bc3156
Tritanopia
#555555
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.73:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.67:1

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