Hardy Wraith Brick
Hardy Wraith Brick (#B02836) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (354°, 63%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.
Scots wraith, ghost-or-apparition. As a color modifier, wraith implies a ghostly-and-pale-and-apparitional quality, the visual register of Highland-Scots-and-Border-Ballad-wraith hand-ghostly-and-pale-and-apparitional Highland-Scots-and-Border-Ballad-and-Hebridean wraith-and-ghostly-and-pale surfaces under Highland-Scots-and-Border-Ballad-and-Hebridean moonlit-and-mist-shrouded-and-pale graveyard-and-tarn-light. Sits at the modifier-and-mood end of the grid, parallel to pall and gloam in usage.
Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.