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Forthright Flit Crimson

#b00c24
Notes

Forthright Flit Crimson (#B00C24) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (351°, 87%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b00c24
RGB
rgb(176, 12, 36)
HSL
hsl(351, 87%, 37%)
HWB
hwb(351 5% 31%)
OKLCH
oklch(48.2% 0.189 23.3)
HSV
hsv(351, 93%, 69%)
LAB
lab(37.16% 59.89 34.36)
LCH
lch(37.16% 69.04 29.84)
CMYK
cmyk(0%, 93%, 80%, 31%)

Etymology

Forthright
adjective

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Flit
modifier

Old Norse flytja, to-move-or-shift. As a color modifier, flit implies a quick-darting-and-light-winged quality, the visual register of swallow-and-warbler-flit hand-quick-darting-and-light-winged swallow-and-warbler-and-darting-finch flitted-and-quick-darting-and-light-winged surfaces under swallow-and-warbler-and-darting-finch summer-eaves-and-hedgerow-and-meadow-edge dappled-flight-light. Sits at the modifier-and-mood end of the grid, parallel to hover and flutter in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b00c24
Original
#494223
Protanopia
#6f631d
Deuteranopia
#c20019
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.18:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.92:1

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