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Rich Ache Violet

#b00262
Notes

Rich Ache Violet (#B00262) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (327°, 98%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#b00262
RGB
rgb(176, 2, 98)
HSL
hsl(327, 98%, 35%)
HWB
hwb(327 1% 31%)
OKLCH
oklch(49.3% 0.200 357.4)
HSV
hsv(327, 99%, 69%)
LAB
lab(38.12% 64.75 -3.76)
LCH
lch(38.12% 64.86 356.67)
CMYK
cmyk(0%, 99%, 44%, 31%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Ache
modifier

Old English acan, to-hurt-or-throb. As a color modifier, ache implies a dull-and-lingering-and-throbbing quality, the visual register of Romantic-poet-and-pining-lover-ache hand-dull-and-lingering-and-throbbing Romantic-poet-and-pining-lover-and-bedside-vigil ached-and-dull-and-lingering-and-throbbing surfaces under Romantic-poet-and-pining-lover-and-bedside-vigil long-night-and-melancholy-and-pining candle-and-rain-window-light. Sits at the modifier-and-mood end of the grid, parallel to pang and throb in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#b00262
Original
#3a4764
Protanopia
#66645f
Deuteranopia
#bf0038
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.93:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.03:1

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