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Pure Rain violet

#af1871
Notes

Pure Rain violet (#AF1871) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (325°, 76%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af1871
RGB
rgb(175, 24, 113)
HSL
hsl(325, 76%, 39%)
HWB
hwb(325 9% 31%)
OKLCH
oklch(50.5% 0.196 351.5)
HSV
hsv(325, 86%, 69%)
LAB
lab(39.52% 62.92 -11.19)
LCH
lch(39.52% 63.90 349.92)
CMYK
cmyk(0%, 86%, 35%, 31%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Rain
modifier

Old English regn, rain-or-shower. As a color modifier, rain implies a rain-shower-and-wet-and-Atlantic-front quality, the visual register of Atlantic-front-rain-and-monsoon-rain hand-rain-shower-and-wet-and-Atlantic-front Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge rain-and-rain-shower-and-wet surfaces under Atlantic-front-rain-and-monsoon-rain-and-Lake-District-deluge Cumbrian-fells-and-Borrowdale-and-Snowdonia Atlantic-rain-light. Sits at the modifier-and-weather end of the grid, parallel to sleet and flurry in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af1871
Original
#394c73
Protanopia
#64666e
Deuteranopia
#bd0044
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.58:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.19:1

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