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Jewelviolet

Soft Amethyst Brush

#af12a5
Notes

Soft Amethyst Brush (#AF12A5) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (304°, 81%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af12a5
RGB
rgb(175, 18, 165)
HSL
hsl(304, 81%, 38%)

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