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Earnest Venus Violet

#af0c54
Notes

Earnest Venus Violet (#AF0C54) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (333°, 87%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af0c54
RGB
rgb(175, 12, 84)
HSL
hsl(333, 87%, 37%)
HWB
hwb(333 5% 31%)
OKLCH
oklch(49.0% 0.191 3.8)
HSV
hsv(333, 93%, 69%)
LAB
lab(37.88% 62.22 4.82)
LCH
lch(37.88% 62.41 4.43)
CMYK
cmyk(0%, 93%, 52%, 31%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Venus
modifier

Latin Venus, Roman-goddess-and-second-planet. As a color modifier, venus implies a Roman-goddess-and-second-planet-and-morning-evening-star quality, the visual register of Botticelli-Birth-of-Venus-and-Pompeii-fresco hand-Roman-goddess-and-second-planet-and-morning-evening-star Botticelli-Birth-of-Venus-and-Pompeii-fresco-and-Aphrodite-Hellenic venus-and-Roman-goddess-and-second-planet surfaces under Botticelli-Birth-of-Venus-and-Pompeii-fresco-and-Aphrodite-Hellenic Florentine-and-Pompeian dawn-and-dusk-evening-star-light. Sits at the modifier-and-zodiac end of the grid, parallel to jupiter and saturn in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af0c54
Original
#404655
Protanopia
#696450
Deuteranopia
#bf0032
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.99:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.00:1

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