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Bold Helix Crimson

#af0b1f
Notes

Bold Helix Crimson (#AF0B1F) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (353°, 88%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af0b1f
RGB
rgb(175, 11, 31)
HSL
hsl(353, 88%, 36%)
HWB
hwb(353 4% 31%)
OKLCH
oklch(47.9% 0.189 24.6)
HSV
hsv(353, 94%, 69%)
LAB
lab(36.85% 59.60 36.88)
LCH
lch(36.85% 70.09 31.75)
CMYK
cmyk(0%, 94%, 82%, 31%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Helix
modifier

Greek ἕλιξ, spiral-or-coil. As a color modifier, helix implies a planetary-nebula-and-spiraling-coil quality, the visual register of Helix-Nebula-and-Eye-of-God hand-planetary-nebula-and-spiraling-coil Helix-Nebula-and-Eye-of-God-and-NGC-7293 helix-and-planetary-nebula-and-spiraling-coil surfaces under Helix-Nebula-and-Eye-of-God-and-NGC-7293 Aquarius-and-Hubble-deep-field planetary-nebula-light. Sits at the modifier-and-cosmic end of the grid, parallel to nebula and corona in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af0b1f
Original
#49411d
Protanopia
#6e6217
Deuteranopia
#c10017
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

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