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Rich Tooled Rose

#af0032
Notes

Rich Tooled Rose (#AF0032) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (343°, 100%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#af0032
RGB
rgb(175, 0, 50)
HSL
hsl(343, 100%, 34%)
HWB
hwb(343 0% 31%)
OKLCH
oklch(47.8% 0.191 17.6)
HSV
hsv(343, 100%, 69%)
LAB
lab(36.64% 61.58 25.07)
LCH
lch(36.64% 66.48 22.15)
CMYK
cmyk(0%, 100%, 71%, 31%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Tooled
modifier

Old French tōl, implement. As a color modifier, tooled implies a hand-worked-and-detailed quality, the visual register of Renaissance-and-Florentine-tooled-leather hand-worked-and-stamped-and-engraved tooled-leather-and-bookbinding-and-saddle-and-belt hand-worked surfaces under Renaissance-and-Florentine hand-tooled-leather workshop-light. Sits at the modifier-and-texture end of the grid, parallel to carved and inlaid in usage.

Rose
noun

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#af0032
Original
#454132
Protanopia
#6c622d
Deuteranopia
#c1001c
Tritanopia
#292929
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.32:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.87:1

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