Soft Ruby Bloom

#ae796b

Notes

Soft Ruby Bloom (#AE796B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (13°, 29%, 55%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ae796b

RGB

rgb(174, 121, 107)

HSL

hsl(13, 29%, 55%)