Soft Ruby Fold

#ae5668

Notes

Soft Ruby Fold (#AE5668) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (348°, 35%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ae5668

RGB

rgb(174, 86, 104)

HSL

hsl(348, 35%, 51%)