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Bountiful Raspberry

#ae338e
Notes

Bountiful Raspberry (#AE338E) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (316°, 55%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae338e
RGB
rgb(174, 51, 142)
HSL
hsl(316, 55%, 44%)
HWB
hwb(316 20% 32%)
OKLCH
oklch(53.5% 0.185 340.1)
HSV
hsv(316, 71%, 68%)
LAB
lab(43.24% 58.56 -23.38)
LCH
lch(43.24% 63.05 338.24)
CMYK
cmyk(0%, 71%, 18%, 32%)

Etymology

Bountiful
adjective

Old French bonté, goodness — adjectival suffix -ful. As a color modifier, bountiful implies a saturated-and-generous-and-abundant quality where the hue offers visual richness without measure. Sits at the bold-and-saturated end of the grid, parallel to abundant and plentiful in usage.

Raspberry
noun

Rubus idaeus, the European raspberry — its name traces to Mount Ida in either Crete or Anatolia, where the fruit was first described in classical literature. The color refers to a ripe raspberry's drupelets: a saturated, slightly cool deep red-pink with the optical complexity of a hundred-cell aggregate fruit. Cooler than coral, warmer than fuchsia, with the orchard-and-jam weight of a fruit whose color is identical to the food-coloring industry's raspberry red.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae338e
Original
#3b5a91
Protanopia
#626d8b
Deuteranopia
#b8375c
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.73:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.66:1

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