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Bulky Forged Strawberry

#ae3094
Notes

Bulky Forged Strawberry (#AE3094) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (312°, 57%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae3094
RGB
rgb(174, 48, 148)
HSL
hsl(312, 57%, 44%)
HWB
hwb(312 19% 32%)
OKLCH
oklch(53.5% 0.193 337.5)
HSV
hsv(312, 72%, 68%)
LAB
lab(43.14% 60.48 -27.17)
LCH
lch(43.14% 66.31 335.81)
CMYK
cmyk(0%, 72%, 15%, 32%)

Etymology

Bulky
adjective

Old Norse búlki, cargo / mass — adjectival suffix -y. As a color modifier, bulky implies a saturated-and-massive-and-occupying quality where the hue takes up visual space with broad-and-heavy presence. Sits at the bold-and-weighty end of the grid, parallel to hefty and substantial in usage.

Forged
modifier

Old French forgier, to-forge. As a color modifier, forged implies a hand-hammered-iron quality, the visual register of blacksmith-and-armorer-forged hand-hammered-and-tempered iron-and-steel-and-bronze blacksmith-and-armorer-forged surfaces under blacksmith-and-armorer-forge bellows-and-anvil light. Sits at the modifier-and-texture end of the grid, parallel to hewn and cast in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae3094
Original
#345a97
Protanopia
#5f6d91
Deuteranopia
#b7375e
Tritanopia
#525252
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.65:1

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