Bold Brood Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English brōd, young-of-birds-or-to-ponder. As a color modifier, brood implies a hen-and-pondering-and-darkly-thinking quality, the visual register of Heathcliff-and-Hamlet-brood hand-hen-and-pondering-and-darkly-thinking Heathcliff-and-Hamlet-and-Byronic-hero brooded-and-pondering-and-darkly-thinking surfaces under Heathcliff-and-Hamlet-and-Byronic-hero stormy-and-overcast-and-introspective Yorkshire-moor-light. Sits at the modifier-and-mood end of the grid, parallel to mope and sigh in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.