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Rich Inlaid Violet

#ae1763
Notes

Rich Inlaid Violet (#AE1763) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (330°, 77%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ae1763
RGB
rgb(174, 23, 99)
HSL
hsl(330, 77%, 39%)
HWB
hwb(330 9% 32%)
OKLCH
oklch(49.7% 0.190 357.4)
HSV
hsv(330, 87%, 68%)
LAB
lab(38.75% 61.48 -3.52)
LCH
lch(38.75% 61.58 356.72)
CMYK
cmyk(0%, 87%, 43%, 32%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Inlaid
modifier

Old French enlaissier, to-set-in. As a color modifier, inlaid implies a hand-set-and-decorative quality, the visual register of Florentine-and-Italian-Renaissance-pietra-dura hand-set-and-decorative inlaid-stone-and-wood-and-mother-of-pearl pietra-dura-and-marquetry surfaces under Florentine-and-Renaissance hand-inlaid pietra-dura-and-marquetry light. Sits at the modifier-and-texture end of the grid, parallel to carved and tooled in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ae1763
Original
#3e4a65
Protanopia
#676560
Deuteranopia
#bd003c
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.77:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.10:1

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