Plush Amethyst Thread

#ae13a4

Notes

Plush Amethyst Thread (#AE13A4) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (304°, 80%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ae13a4

RGB

rgb(174, 19, 164)

HSL

hsl(304, 80%, 38%)