Bright Magenta Kinetic

#ae0988

Notes

Bright Magenta Kinetic (#AE0988) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (314°, 90%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ae0988

RGB

rgb(174, 9, 136)

HSL

hsl(314, 90%, 36%)