Pure Eros Crimson

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Greek Ἔρως, god-of-love-and-desire. As a color modifier, eros implies a winged-love-and-arrow-of-desire quality, the visual register of Praxiteles-Eros-and-Roman-Cupid hand-winged-love-and-arrow-of-desire Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco eros-and-winged-love-and-arrow-of-desire surfaces under Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco Hellenistic-and-Roman-Pompeii rose-and-myrtle-light. Sits at the modifier-and-myth end of the grid, parallel to zeus and hera in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.