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Earnest Petunia

#ad43cc
Notes

Earnest Petunia (#AD43CC) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (286°, 57%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad43cc
RGB
rgb(173, 67, 204)
HSL
hsl(286, 57%, 53%)
HWB
hwb(286 26% 20%)
OKLCH
oklch(58.4% 0.215 317.7)
HSV
hsv(286, 67%, 80%)
LAB
lab(48.59% 62.57 -51.57)
LCH
lch(48.59% 81.08 320.51)
CMYK
cmyk(15%, 67%, 0%, 20%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Petunia
noun

Petunia × atkinsiana, the modern garden hybrid bred from South American Petunia species in the nineteenth century — now the most-planted annual bedding flower in North America. The color refers to a deep purple petunia in summer container bloom: a saturated, slightly red-shifted deep purple with the satiny finish of trumpet-shaped flowers. Cooler than orchid, warmer than violet, with the bedding-plant weight of a genus bred for nearly endless color and continuous bloom.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad43cc
Original
#006dd0
Protanopia
#4877c9
Deuteranopia
#ac5d82
Tritanopia
#636363
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.45:1

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