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Rich Lake

#ad3447
Notes

Rich Lake (#AD3447) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (351°, 54%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad3447
RGB
rgb(173, 52, 71)
HSL
hsl(351, 54%, 44%)
HWB
hwb(351 20% 32%)
OKLCH
oklch(51.0% 0.156 15.7)
HSV
hsv(351, 70%, 68%)
LAB
lab(40.89% 50.17 17.20)
LCH
lch(40.89% 53.04 18.92)
CMYK
cmyk(0%, 70%, 59%, 32%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Lake
noun

A general term for an organic pigment laked onto an inorganic base — particularly red lakes from kermes, cochineal, or madder, used in Renaissance and Baroque oil painting where pure plant or insect dyes lacked stability. The color refers to a cochineal lake-tinted glaze in a Vermeer painting: a saturated, slightly cool deep red with the matte translucency of a thin pigment-and-binder layer.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad3447
Original
#535047
Protanopia
#726a44
Deuteranopia
#bd173c
Tritanopia
#4f4f4f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.25:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.36:1

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