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Replete Cranberry

#ad1a40
Notes

Replete Cranberry (#AD1A40) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (344°, 74%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad1a40
RGB
rgb(173, 26, 64)
HSL
hsl(344, 74%, 39%)
HWB
hwb(344 10% 32%)
OKLCH
oklch(48.7% 0.179 13.8)
HSV
hsv(344, 85%, 68%)
LAB
lab(37.84% 57.88 17.55)
LCH
lch(37.84% 60.48 16.87)
CMYK
cmyk(0%, 85%, 63%, 32%)

Etymology

Replete
adjective

Latin replētus, filled — past-participle of replēre. As a color modifier, replete implies a saturated-and-fully-pigmented quality where the hue is completely loaded with its source pigment. Sits at the bold-and-saturated end of the grid, parallel to brimming and suffused in usage.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad1a40
Original
#484640
Protanopia
#6c643c
Deuteranopia
#be002c
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
3.00:1

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