Reinforced Cherry
Reinforced Cherry (#AD1765) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (329°, 77%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin re- plus inforce — past-participle of reinforce. As a color modifier, reinforced implies a saturated-and-doubled-up-and-strengthened quality where the hue carries layered pigmentation for maximum visual presence. Sits at the bold-and-fortified end of the grid, parallel to fortified and buttressed.
Borrowed into English from the Old North French cherise, the cherry has been a cultivated red since at least the Greek colonies of Pontus on the Black Sea. The color refers specifically to the fruit at full ripeness — a clean, sweet red, brighter than wine and warmer than crimson, somewhere between Prunus avium and the lacquered finish of a Stradivarius.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.