colors
Back to gallery

Noble Cranberry

#ad173f
Notes

Noble Cranberry (#AD173F) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (344°, 77%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad173f
RGB
rgb(173, 23, 63)
HSL
hsl(344, 77%, 38%)
HWB
hwb(344 9% 32%)
OKLCH
oklch(48.5% 0.181 13.9)
HSV
hsv(344, 87%, 68%)
LAB
lab(37.59% 58.47 17.87)
LCH
lch(37.59% 61.14 16.99)
CMYK
cmyk(0%, 87%, 64%, 32%)

Etymology

Noble
adjective

Latin nōbilis, well-known / illustrious — sharing root with gnōscere (to know). As a color modifier, noble implies a saturated-and-dignified-and-aristocratic quality, the deep-rich color of pre-modern European noble-class hereditary-aristocratic livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to aristocratic and highborn in usage.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad173f
Original
#47453f
Protanopia
#6c633b
Deuteranopia
#be002a
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.07:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.97:1

Related Colors

Canvas