colors
Back to gallery

Bold Mast violet

#ad1674
Notes

Bold Mast violet (#AD1674) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (323°, 77%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad1674
RGB
rgb(173, 22, 116)
HSL
hsl(323, 77%, 38%)
HWB
hwb(323 9% 32%)
OKLCH
oklch(50.1% 0.197 349.5)
HSV
hsv(323, 87%, 68%)
LAB
lab(39.11% 63.17 -13.73)
LCH
lch(39.11% 64.64 347.74)
CMYK
cmyk(0%, 87%, 33%, 32%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Mast
modifier

Old English mæst, long-pole. As a color modifier, mast implies a tall-pole-with-sails quality, the visual register of Tall-Ship-and-Royal-Navy-Mast hand-rigged tall-mast-with-sail-and-yard tall-ship-and-frigate maritime-architecture surfaces under tall-ship-mast-and-yard maritime-overhead light. Sits at the modifier-and-nautical end of the grid, parallel to spar and boom in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad1674
Original
#364c76
Protanopia
#616571
Deuteranopia
#ba0246
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.68:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.14:1

Related Colors

Canvas