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Abundant Tang violet

#ad166d
Notes

Abundant Tang violet (#AD166D) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (325°, 77%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad166d
RGB
rgb(173, 22, 109)
HSL
hsl(325, 77%, 38%)
HWB
hwb(325 9% 32%)
OKLCH
oklch(49.8% 0.194 352.6)
HSV
hsv(325, 87%, 68%)
LAB
lab(38.84% 62.42 -9.74)
LCH
lch(38.84% 63.17 351.13)
CMYK
cmyk(0%, 87%, 37%, 32%)

Etymology

Abundant
adjective

Latin abundāre, to overflow — present-participle of abound. As a color modifier, abundant implies a saturated-and-plentiful quality where the hue carries surplus visual richness beyond minimum requirement. Sits at the bold-and-saturated end of the grid, parallel to plentiful and bountiful.

Tang
modifier

Old Norse tangi, sharp-projecting-taste. As a color modifier, tang implies a sharp-and-projecting-and-bright-bite quality, the visual register of Atlantic-and-Hebridean-sea-tang hand-sharp-and-projecting-and-bright-bite Atlantic-and-Hebridean-sea-tang-and-tide-pool-bite tang-and-sharp-and-projecting surfaces under Atlantic-and-Hebridean-sea-tang-and-tide-pool-bite Outer-Hebrides-and-North-Cornish-tide-pool sharp-bite-light. Sits at the modifier-and-flavor end of the grid, parallel to zest and tart in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad166d
Original
#394a6f
Protanopia
#63656a
Deuteranopia
#bb0042
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.11:1

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