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Forthright Atrium Violet

#ad1264
Notes

Forthright Atrium Violet (#AD1264) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (328°, 81%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad1264
RGB
rgb(173, 18, 100)
HSL
hsl(328, 81%, 37%)
HWB
hwb(328 7% 32%)
OKLCH
oklch(49.3% 0.192 356.4)
HSV
hsv(328, 90%, 68%)
LAB
lab(38.27% 62.24 -4.89)
LCH
lch(38.27% 62.43 355.51)
CMYK
cmyk(0%, 90%, 42%, 32%)

Etymology

Forthright
adjective

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Atrium
modifier

Latin atrium, Roman-house-courtyard. As a color modifier, atrium implies a Roman-and-modern-courtyard-with-skylight quality, the visual register of Roman-Pompeii-and-modern-Mid-Century-Modern-atrium hand-built central-courtyard-with-skylight atrium-and-impluvium-and-courtyard architectural surfaces under Roman-and-Mid-Century-Modern atrium-skylight light. Sits at the modifier-and-architecture end of the grid, parallel to loggia and quad in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad1264
Original
#3b4866
Protanopia
#656461
Deuteranopia
#bc003c
Tritanopia
#393939
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.05:1

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