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Commanding Freya Violet

#ad0f63
Notes

Commanding Freya Violet (#AD0F63) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (328°, 84%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0f63
RGB
rgb(173, 15, 99)
HSL
hsl(328, 84%, 37%)
HWB
hwb(328 6% 32%)
OKLCH
oklch(49.2% 0.194 356.7)
HSV
hsv(328, 91%, 68%)
LAB
lab(38.07% 62.61 -4.54)
LCH
lch(38.07% 62.78 355.85)
CMYK
cmyk(0%, 91%, 43%, 32%)

Etymology

Commanding
adjective

Latin commendāre, to entrust / order — present-participle of command. As a color modifier, commanding implies a saturated-and-authoritative quality where the hue claims visual leadership of its surrounding palette. Sits at the bold-and-authoritative end of the grid, parallel to authoritative and imperial in usage.

Freya
modifier

Old Norse Freyja, goddess-of-love-and-Vanir. As a color modifier, freya implies a Vanir-goddess-and-feathered-cloak-and-Brísingamen quality, the visual register of Norse-Freya-and-Vanir-goddess hand-Vanir-goddess-and-feathered-cloak-and-Brísingamen Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace freya-and-Vanir-goddess-and-feathered-cloak surfaces under Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace Folkvang-and-Sessrúmnir-and-cat-drawn-chariot amber-necklace-light. Sits at the modifier-and-myth end of the grid, parallel to odin and vala in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0f63
Original
#3b4865
Protanopia
#656460
Deuteranopia
#bc003b
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.94:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.03:1

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