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Weighty Cranberry

#ad0c41
Notes

Weighty Cranberry (#AD0C41) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (340°, 87%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0c41
RGB
rgb(173, 12, 65)
HSL
hsl(340, 87%, 36%)
HWB
hwb(340 5% 32%)
OKLCH
oklch(48.1% 0.186 12.0)
HSV
hsv(340, 93%, 68%)
LAB
lab(36.99% 60.43 15.78)
LCH
lch(36.99% 62.46 14.64)
CMYK
cmyk(0%, 93%, 62%, 32%)

Etymology

Weighty
adjective

Old English wegan, to weigh — adjectival suffix -y. As a color modifier, weighty implies a saturated-and-heavy-and-imposing quality where the hue carries visual mass and gravitational presence. Sits at the bold-and-weighty end of the grid, parallel to substantial and hefty in usage.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0c41
Original
#434342
Protanopia
#6a623d
Deuteranopia
#be0027
Tritanopia
#323232
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

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