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Hefty Nadir violet

#ad0a71
Notes

Hefty Nadir violet (#AD0A71) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 89%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0a71
RGB
rgb(173, 10, 113)
HSL
hsl(322, 89%, 36%)
HWB
hwb(322 4% 32%)
OKLCH
oklch(49.6% 0.202 350.4)
HSV
hsv(322, 94%, 68%)
LAB
lab(38.37% 64.64 -12.97)
LCH
lch(38.37% 65.93 348.66)
CMYK
cmyk(0%, 94%, 35%, 32%)

Etymology

Hefty
adjective

Old English hefig, heavy — adjectival suffix -y. As a color modifier, hefty implies a saturated-and-substantial-and-weighty quality where the hue carries the visual heft of a hand-cast pig-iron object. Sits at the bold-and-weighty end of the grid, parallel to substantial and weighty in usage.

Nadir
modifier

Arabic naẓīr, opposite-of-zenith. As a color modifier, nadir implies a downward-pointing-and-low-point quality, the visual register of celestial-sphere-and-downward-Nadir hand-downward-pointing-and-low-point celestial-sphere-and-downward-and-Nadir-pole nadir-and-downward-pointing-and-low-point surfaces under celestial-sphere-and-downward-and-Nadir-pole astronomical-and-celestial-mechanics downward-axis-light. Sits at the modifier-and-cosmic end of the grid, parallel to zenith and axis in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0a71
Original
#334973
Protanopia
#61646e
Deuteranopia
#bb0042
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.06:1

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