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Established Ceres violet

#ad0975
Notes

Established Ceres violet (#AD0975) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 90%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0975
RGB
rgb(173, 9, 117)
HSL
hsl(320, 90%, 36%)
HWB
hwb(320 4% 32%)
OKLCH
oklch(49.7% 0.204 348.6)
HSV
hsv(320, 95%, 68%)
LAB
lab(38.49% 65.18 -15.29)
LCH
lch(38.49% 66.95 346.80)
CMYK
cmyk(0%, 95%, 32%, 32%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Ceres
modifier

Latin Ceres, Roman-goddess-of-grain. As a color modifier, ceres implies a dwarf-planet-and-asteroid-belt-and-grain-goddess quality, the visual register of Ceres-dwarf-planet-and-asteroid-belt hand-dwarf-planet-and-asteroid-belt-and-grain-goddess Ceres-dwarf-planet-and-asteroid-belt-and-Dawn-mission ceres-and-dwarf-planet-and-asteroid-belt surfaces under Ceres-dwarf-planet-and-asteroid-belt-and-Dawn-mission inner-asteroid-belt-and-Occator-crater dwarf-planet-light. Sits at the modifier-and-cosmic end of the grid, parallel to vesta and pallas in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0975
Original
#304a77
Protanopia
#5f6472
Deuteranopia
#ba0044
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.07:1

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