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Tough Sangiovese

#ad0368
Notes

Tough Sangiovese (#AD0368) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (324°, 97%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0368
RGB
rgb(173, 3, 104)
HSL
hsl(324, 97%, 35%)
HWB
hwb(324 1% 32%)
OKLCH
oklch(49.0% 0.200 354.0)
P3
color(display-p3 0.6212 0.1271 0.4005)
HSV
hsv(324, 98%, 68%)
LAB
lab(37.76% 64.53 -8.20)
LCH
lch(37.76% 65.05 352.76)
CMYK
cmyk(0%, 98%, 40%, 32%)

Etymology

Tough
adjective

Old English tōh, firm / tenacious — sharing root with German zäh. As a color modifier, tough implies a saturated-and-resilient quality where the hue resists fading-and-modulation through its strong pigmentation. Sits at the bold-and-resilient end of the grid, parallel to rugged and hardy in usage.

Sangiovese
noun

The dominant red grape of central Italy — backbone of Chianti, Brunello, and Vino Nobile. The color refers to a young Brunello di Montalcino: a saturated, slightly cool deep red with the optical complexity of well-aged Tuscan wine. Deeper than Chianti, cooler than Tempranillo.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0368
Original
#35476a
Protanopia
#626365
Deuteranopia
#bb003c
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.99:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##AD0368
Display P3
Display P3
color(display-p3 0.6212 0.1271 0.4005)
P3 has visible headroomOKLCH chroma 0.200

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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