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Velvety Mater Violet

#ad0351
Notes

Velvety Mater Violet (#AD0351) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (332°, 97%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ad0351
RGB
rgb(173, 3, 81)
HSL
hsl(332, 97%, 35%)
HWB
hwb(332 1% 32%)
OKLCH
oklch(48.2% 0.193 4.3)
HSV
hsv(332, 98%, 68%)
LAB
lab(37.02% 62.57 5.47)
LCH
lch(37.02% 62.81 4.99)
CMYK
cmyk(0%, 98%, 53%, 32%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Mater
modifier

Latin mater, mother. As a color modifier, mater implies a Latin-mother-and-Stabat-Mater-and-Madonna quality, the visual register of Stabat-Mater-and-Pietà-mater hand-Latin-mother-and-Stabat-Mater-and-Madonna Stabat-Mater-and-Pietà-mater-and-Marian-iconography mater-and-Latin-mother surfaces under Stabat-Mater-and-Pietà-mater-and-Marian-iconography Roman-and-Counter-Reformation Madonna-iconographic-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and amor in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ad0351
Original
#3e4352
Protanopia
#67624d
Deuteranopia
#bd002e
Tritanopia
#2d2d2d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

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