Washed Ruby Chalk

#ac7877

Notes

Washed Ruby Chalk (#AC7877) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (1°, 24%, 57%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ac7877

RGB

rgb(172, 120, 119)

HSL

hsl(1, 24%, 57%)