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Devout Plum

#ac47a7
Notes

Devout Plum (#AC47A7) is a true violet with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (303°, 42%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac47a7
RGB
rgb(172, 71, 167)
HSL
hsl(303, 42%, 48%)
HWB
hwb(303 28% 33%)
OKLCH
oklch(56.6% 0.176 329.6)
HSV
hsv(303, 59%, 67%)
LAB
lab(47.06% 53.75 -32.41)
LCH
lch(47.06% 62.76 328.91)
CMYK
cmyk(0%, 59%, 3%, 33%)

Etymology

Devout
adjective

From the Latin devotus, consecrated — used principally in religious contexts for the dignified deep colors of sacred art and ecclesiastical dress. As a color modifier, devout implies saturation combined with restraint: the deep blues of Marian mantles, the deep reds of cardinals' robes. Sits in the bold-and-formal corner alongside imperial.

Plum
noun

Prunus domestica, the European plum cultivated since at least the time of Greek and Roman orchards. The color refers to the skin of a ripe Damson or Methley plum at peak ripeness: a deep, slightly red-shifted purple-blue with the slight bloom of waxy fruit surface. Cooler than mulberry, warmer than indigo, with the orchard weight of a fruit whose skin and flesh are different colors — and the skin is the namesake.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac47a7
Original
#3f67aa
Protanopia
#6074a4
Deuteranopia
#b25270
Tritanopia
#636363
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.98:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.21:1

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