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Rugged Balm Brick

#ac3723
Notes

Rugged Balm Brick (#AC3723) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (9°, 66%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac3723
RGB
rgb(172, 55, 35)
HSL
hsl(9, 66%, 41%)
HWB
hwb(9 14% 33%)
OKLCH
oklch(50.6% 0.156 32.2)
HSV
hsv(9, 80%, 67%)
LAB
lab(40.62% 46.69 38.23)
LCH
lch(40.62% 60.35 39.31)
CMYK
cmyk(0%, 68%, 80%, 33%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Balm
modifier

Latin balsamum, aromatic-resin-and-soothing-oil. As a color modifier, balm implies an aromatic-resin-and-soothing-oil-and-lemon-balm quality, the visual register of apothecary-balm-and-lemon-balm hand-aromatic-resin-and-soothing-oil-and-lemon-balm apothecary-balm-and-lemon-balm-and-Tudor-still-room balm-and-aromatic-resin-and-soothing-oil surfaces under apothecary-balm-and-lemon-balm-and-Tudor-still-room Tudor-still-room-and-monastic-physic-garden apothecary-and-still-room-light. Sits at the modifier-and-flavor end of the grid, parallel to bergamot and hyssop in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac3723
Original
#594f20
Protanopia
#76691e
Deuteranopia
#be1133
Tritanopia
#4e4e4e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.32:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.32:1

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