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Booming Punch

#ac328d
Notes

Booming Punch (#AC328D) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (315°, 55%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac328d
RGB
rgb(172, 50, 141)
HSL
hsl(315, 55%, 44%)
HWB
hwb(315 20% 33%)
OKLCH
oklch(53.1% 0.185 339.8)
HSV
hsv(315, 71%, 67%)
LAB
lab(42.73% 58.27 -23.60)
LCH
lch(42.73% 62.86 337.95)
CMYK
cmyk(0%, 71%, 18%, 33%)

Etymology

Booming
adjective

Imitative-onomatopoeic origin — present-participle of boom, sharing root with Dutch bommen. As a color modifier, booming implies a saturated-and-loud-and-confident quality where the hue announces itself with full visual amplitude. Sits at the bold-and-resonant end of the grid, parallel to resounding and thunderous.

Punch
noun

A bright pink-red color named for the surface of a fruit punch — particularly the Tahitian-style punches of mid-century cocktail culture and the brand-name Hawaiian Punch whose color was a signature. The color refers to a saturated, slightly cool red-pink: brighter than fuchsia, warmer than rose, with the mid-century-tropical weight of a color tied to a specific decade of American cookout entertaining.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac328d
Original
#3a5990
Protanopia
#616c8a
Deuteranopia
#b6365b
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.84:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.59:1

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