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Chivalrous Kumkum

#ac2966
Notes

Chivalrous Kumkum (#AC2966) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (332°, 62%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac2966
RGB
rgb(172, 41, 102)
HSL
hsl(332, 62%, 42%)
HWB
hwb(332 16% 33%)
OKLCH
oklch(50.7% 0.174 357.3)
HSV
hsv(332, 76%, 67%)
LAB
lab(40.11% 56.55 -3.45)
LCH
lch(40.11% 56.66 356.51)
CMYK
cmyk(0%, 76%, 41%, 33%)

Etymology

Chivalrous
adjective

Old French chevaleros, knightly — adjectival suffix -ous, derived from cheval (horse). As a color modifier, chivalrous implies a saturated-and-knightly-and-gallant quality, the deep-rich color of medieval-Romance chanson-de-geste hero-and-troubadour song tradition. Sits at the bold-and-chivalrous end of the grid, parallel to gallant and knightly.

Kumkum
noun

A red turmeric-and-lime-juice powder used in Hindu tilak and bindi application — distinct from sindoor by its slightly more orange shift and its broader ceremonial use across men and women. The color refers to fresh kumkum on a brass plate: a saturated, slightly warm red-orange with the powdery finish of dried plant pigment. Warmer than sindoor, deeper than tangerine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac2966
Original
#454f68
Protanopia
#696763
Deuteranopia
#ba1644
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.26:1

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